My Mullies

The insulated tumbler category is dominated by two names. Getting a new brand taken seriously in that space requires more than a good product. It requires a point of view. Swoop was built to stand alongside Yeti and Stanley on merit, and to look the part while doing it.
Most challenger drinkware brands copy the leaders. Swoop needed its own identity: something that felt designed rather than derivative, and communicated quality at a glance on a shelf or in a search result.

SCOPE OF WORK
Brand naming and identity
Logo and icon design
Packaging and sleeve design
Amazon listing creative and A+ content
Brand tone of voice and copy guidelines

Do Less arrived in a category drowning in ingredient lists, clinical jargon and ten-step routines. The brief was to build a brand that stood for the opposite: fewer products, better ingredients, genuine results. Tallow as a delivery vehicle for advanced peptides. Ancestral thinking, modern science.
Skincare audiences are skeptical by default. Winning them requires a brand that looks as considered as the formulation behind it. The visual language, the packaging and the copy all had to earn trust before a single customer read the label.

SCOPE OF WORK
Brand identity and naming strategy
Logo design and visual language
Packaging design across the full product range
DTC website copy and Amazon storefront
Content and communications strategy

OhSheet is paper laundry detergent: concentrated, plastic-free, genuinely effective. The category is growing quickly and the competition is sharp. Standing out required a brand that was as clever as the product, with packaging that communicated sustainability without the usual earnest sermonising.
Eco products have a design problem. Most look like they are apologising for existing. OhSheet needed to be confident, a little irreverent and visually distinct from the sea of beige kraft paper that surrounds it.

SCOPE OF WORK
Brand naming, identity and logo
Packaging design and copy
Brand voice and messaging framework
DTC website and email copy
Amazon creative and storefront

Gympro Sauna Pod is a collapsible personal sauna: the benefits of a full sauna session, in a product that fits in a wardrobe when you are done with it. The wellness category is well populated, but a collapsible sauna at home is still genuinely novel. The brand needed to make that novelty feel considered rather than gimmicky.
Collapsible products have a credibility problem. The brief was to build a brand that communicated the genuine therapeutic benefit of the product, and to make it feel premium enough that buyers did not question the quality before they had even tried it.

SCOPE OF WORK
Brand identity and visual language
Logo and wordmark
Packaging and product insert design
Photography
Brand communications framework

My Mullies solves a simple problem: you want to play golf but you have not brought your golf shoes. Slip-on traction overlays that fit over your everyday trainers. The product is clever. The brand needed to be too, reaching a golfer who takes the game seriously but does not take themselves too seriously.
Golf as a category tends towards the earnest. My Mullies is a practical, slightly irreverent product that deserved a brand to match. The identity needed to feel at home on the course without the starch that usually comes with it.

SCOPE OF WORK
Brand identity and positioning
Logo and graphic language
Packaging design
DTC and Amazon listing creative
Brand tone of voice and product copy

Fruit Nation is packaged nectar with a premium positioning in a category where most brands compete on volume and sweetness. The work was to build a brand that communicated provenance, quality and a genuine respect for the fruit, without veering into the kind of wellness territory that puts people off.
Premium fruit drinks have to justify their price at the point of sale. The packaging does most of the selling. Fruit Nation needed to look like it belonged on a better shelf, and to communicate its quality credentials without a word of copy being read.

SCOPE OF WORK
Brand naming, identity and visual language
Logo and wordmark design
Packaging design across formats
Go to Market strategy for Pakistan and global exports
Brand guidelines and tone of voice
Brand Communication and content

YB Locks entered the padlock category with a premium positioning that the category had largely ignored. Most padlock brands communicate on features and price. YB Locks was built to communicate on quality, craft and the confidence that comes from knowing something is made properly.

Hardware is not a category that invites design ambition. The brief was to bring genuine premium thinking to a product that most buyers treat as a commodity, and to make that positioning credible at every touchpoint from the logo to the packaging insert.

SCOPE OF WORK

• Brand identity and naming
• Logo design and brand mark
• Packaging design across SKUs
• Product photography direction
• Export Sales Strategy