Do Less

Great dairy brands don’t need to shout they need to reassure. HappyDay was designed around a simple promise: delivering fresh, wholesome milk through a brand that feels clean, confident, and instantly trustworthy.

Instead of relying on crowded graphics or exaggerated claims, we stripped the identity back to its essentials. A bold typographic treatment, iconic milk splash, and disciplined color palette create a modern packaging system that communicates purity at first glance. The design allows the product to speak for itself while establishing a distinctive presence in an increasingly competitive dairy aisle.

Modern consumers expect more from flavored milk than great taste they look for products that fit seamlessly into their everyday lifestyle. Dairy Delight was created to transform flavored dairy into a vibrant, on-the-go experience, combining premium ingredients with contemporary design to appeal to a new generation of consumers.

The identity was built around creating a distinctive product family that feels fresh, approachable, and instantly recognizable. Each flavor is expressed through its own vibrant color palette and ingredient-led visuals while remaining part of a cohesive packaging system. The result is a brand that delivers strong shelf impact, encourages trial, and creates a consistent experience across every product in the range.

In a category where fruit drinks often compete on price, Vital was built to compete on freshness, quality, and trust. The ambition was to create a modern beverage brand that captures the essence of real fruit through a clean, vibrant identity that resonates with today’s health-conscious consumers while standing out in a highly competitive retail environment.

The opportunity was to transform a functional beverage into a memorable brand experience. By developing a cohesive packaging system rooted in freshness, simplicity, and bold visual storytelling, we created a portfolio that elevates product perception while ensuring every flavor stands confidently as part of a unified brand family. Vibrant fruit imagery, distinctive color coding, and a scalable packaging architecture work together to deliver instant recognition across the entire product range.

Luxury is defined by the details. For Baklava Palace, the ambition was to create a brand experience that celebrates the rich heritage of Middle Eastern confectionery while redefining it for a modern premium audience. Every interaction from the first glance at the packaging to the final bite was designed to evoke craftsmanship, elegance, and timeless indulgence.

Rather than relying on traditional cues alone, we developed a refined visual identity that blends contemporary minimalism with Middle Eastern design influences. Premium packaging, sophisticated color palettes, and carefully considered presentation transform each collection into a luxurious gifting experience, allowing the products to stand out in both retail and specialty stores while preserving the authenticity of handcrafted recipes.

The hot honey category has exploded in popularity, but many brands still rely on familiar visuals and traditional packaging. Wilderbee was created to bring a fresh perspective combining premium wildflower honey with the bold kick of Scotch Bonnet peppers in a brand that’s vibrant, playful, and impossible to ignore.

The goal was to build a distinctive identity that captures attention both on the shelf and online. Through expressive typography, bold colors, and memorable illustrations, every element was designed to reflect the product’s perfect balance of sweetness, heat, and premium quality while creating a strong connection with modern American consumers.

As one of Afghanistan’s leading dairy brands, Khalis has built its reputation on delivering fresh, high-quality dairy products trusted by millions of consumers. As the business expanded beyond its home market, the brand needed an identity that reflected its premium quality while meeting the expectations of international retail.

Our approach focused on creating a timeless visual system that balances heritage with modernity. Clean packaging architecture, refined typography, and a fresh color palette work together to communicate purity, nutrition, and authenticity. Designed for clarity on the shelf and consistency across an expanding product portfolio, the new identity strengthens consumer trust while positioning Khalis for continued global growth.

Soft drinks are no longer just about taste they’re about culture, personality, and shareability. As a Gen Z-first brand, Lush was created to disrupt a category dominated by conventional fruit drinks with a vibrant identity that feels energetic, expressive, and impossible to ignore.

Our challenge was to build a brand that could connect with a new generation of consumers while creating a scalable ecosystem for retail, digital, and international markets. From the bold visual identity and flavor architecture to expressive packaging and campaign storytelling, every touchpoint was designed to create excitement, maximize shelf impact, and build long-term brand equity.

The insulated tumbler category is dominated by two names. Getting a new brand taken seriously in that space requires more than a good product. It requires a point of view. Swoop was built to stand alongside Yeti and Stanley on merit, and to look the part while doing it.

Most challenger drinkware brands copy the leaders. Swoop needed its own identity: something that felt designed rather than derivative, and communicated quality at a glance on a shelf or in a search result.

Do Less arrived in a category drowning in ingredient lists, clinical jargon and ten-step routines. The brief was to build a brand that stood for the opposite: fewer products, better ingredients, genuine results. Tallow as a delivery vehicle for advanced peptides. Ancestral thinking, modern science.

Skincare audiences are skeptical by default. Winning them requires a brand that looks as considered as the formulation behind it. The visual language, the packaging and the copy all had to earn trust before a single customer read the label.

OhSheet is paper laundry detergent: concentrated, plastic-free, genuinely effective. The category is growing quickly and the competition is sharp. Standing out required a brand that was as clever as the product, with packaging that communicated sustainability without the usual earnest sermonising.

Eco products have a design problem. Most look like they are apologising for existing. OhSheet needed to be confident, a little irreverent and visually distinct from the sea of beige kraft paper that surrounds it.

Gympro Sauna Pod is a collapsible personal sauna: the benefits of a full sauna session, in a product that fits in a wardrobe when you are done with it. The wellness category is well populated, but a collapsible sauna at home is still genuinely novel. The brand needed to make that novelty feel considered rather than gimmicky.

Collapsible products have a credibility problem. The brief was to build a brand that communicated the genuine therapeutic benefit of the product, and to make it feel premium enough that buyers did not question the quality before they had even tried it.

My Mullies solves a simple problem: you want to play golf but you have not brought your golf shoes. Slip-on traction overlays that fit over your everyday trainers. The product is clever. The brand needed to be too, reaching a golfer who takes the game seriously but does not take themselves too seriously.

Golf as a category tends towards the earnest. My Mullies is a practical, slightly irreverent product that deserved a brand to match. The identity needed to feel at home on the course without the starch that usually comes with it.

Fruit Nation is packaged nectar with a premium positioning in a category where most brands compete on volume and sweetness. The work was to build a brand that communicated provenance, quality and a genuine respect for the fruit, without veering into the kind of wellness territory that puts people off.

Premium fruit drinks have to justify their price at the point of sale. The packaging does most of the selling. Fruit Nation needed to look like it belonged on a better shelf, and to communicate its quality credentials without a word of copy being read.

YB Locks entered the padlock category with a premium positioning that the category had largely ignored. Most padlock brands communicate on features and price. YB Locks was built to communicate on quality, craft and the confidence that comes from knowing something is made properly.

Hardware is not a category that invites design ambition. The brief was to bring genuine premium thinking to a product that most buyers treat as a commodity, and to make that positioning credible at every touchpoint from the logo to the packaging insert.