Grit & Grace

Our client in the UAE required a business name that would own the category it indented to operate in. We gave them a category defining name and a brand identity system to match the magnitude of the work they were setting out to do. Natserve, a brand built on the concept of serving nature, clearly positioned to claim that it is Good for Earth.

Greens, yellows and whites were used to create a visually stunning identity that evoked a sense of responsibility for all the parties involved in the value chain.

From Fit for All to Mobius, the journey was designed by us, the founders launched one of New Yorks most engaged fitness tech platform and collaborated with us to create a brand that brought the spirit of fitness and U.S. in it. Mobius was created with a clear cut identity where the logo speaks the name and the name speaks the logo.

SCOPE OF WORK

• Brand identity and naming strategy
• Logo design and visual language
• UI/UX design across the full product range
• Merchandise design
• Content and communications strategy

Skincare audiences are sceptical by default. Winning them requires a brand that looks as considered as the formulation behind it. The visual language, the packaging and the copy all had to earn trust before a single customer read the label.

The challenge here was one of tension, and the brief was to make that tension an asset. Durailio is an Italian food brand built for the German retail market: a country with exacting standards for quality, provenance and honesty in food. The Italian heritage was the credential. Germany was the context. Neither could be sacrificed for the other.

We built a brand identity that spoke the language of Italian craft without performing it. The visual references are rooted in tradition: considered typography, a restrained color palette, a mark that carries the weight of something made with care over time. But the overall register is precise and confident in a way that lands with a German consumer who expects quality to be demonstrated rather than announced. The result is a brand that reads as authentically Italian in Germany, and authentically credible everywhere else.

Scope of Services:

• Brand Identity
• Retail Store Design
• E-Commerce Design
• Packaging
• Social Media Design

The Mangrove is a mixed-use development of luxury residential and commercial space by TPL, one of Pakistan’s most significant real estate groups. The brief was to create a brand identity worthy of the project: a development that asked to be taken seriously in a market category where that confidence is rare.

We named it for the landscape it connects to, and built a visual identity around the idea of rooted ambition. Something that grows, holds its ground and creates value in its surroundings. The identity works across scales, from the architectural signage to the digital marketing collateral, and communicates the kind of permanence that luxury real estate buyers expect before they ever visit a site. The Mangrove is not positioned as aspirational. It is positioned as inevitable.

Modest activewear is a category that has been underserved by design for a long time. Most options were either fully functional with no visual interest, or visually considered with no practical thought. Grit and Grace was built to occupy the space between them, for women in Oman who train, move and live actively, and who should not have to compromise on either count.

The name carries the brief inside it. Grit for the performance side: honest, unglamorous effort. Grace for the design register: considered, elevated, feminine without being decorative. The visual identity, the color palette, the label design and the communications language all hold that balance. Nothing in the brand talks down to its customer or tells her what modesty should look like. It simply makes the clothes worth wearing, and the brand worth choosing.