GSK 2018

Movement is the measure of progress.

For GSK Consumer Healthcare Pakistan’s 2019 Annual Report, we built the narrative around Raftaar the momentum that transforms ambition into achievement. The horse became the central metaphor: powerful, disciplined, and always moving forward. It reflects an organization that advances with purpose, resilience, and relentless energy.

A fingerprint is more than a mark it is a story only one soul can tell. Yet when thousands of stories come together, they become the identity of a nation, a company, and a shared purpose.

For GSK Consumer Healthcare Pakistan’s 2018 Annual Report, Pehchan became both theme and metaphor. Countless individuals were woven into a single fingerprint, symbolizing the people whose lives, aspirations, and contributions shape the organization’s journey. Every ridge carries a face. Every line reflects a life touched through care.

Every year tells a story. Some are written in numbers, while others are remembered through purpose. For GSK Consumer Healthcare Pakistan’s 2017 Annual Report, we sought a theme that reflected resilience, vision, and the pursuit of better health.

Pakistaniat was born out of Javed Jabbars’ coined word that meant to be truly Pakistani. Iqbal’s Shaheen skillfully calligraphed with his words of gold. A star project for the Nation’s Bank, National Bank of Pakistan.

It is safe to say that this Annual Report was the first ever report to feature a Brand Ambassador. Naila Kiani, the revered mountaineer from Pakistan this year had achieved a remarkable feat of conquering the highest peak on our planet, The Mighty Mount Everest. The spirit of conquering adorned the pages aligning with the ethose of Gul Ahmed, one of the worlds largest textile producer.

This report provides a holistic and detailed viewpoint of Gul Ahmed Textile Mills Limited (Gul Ahmed or the company) on how it promotes sustainable impacts on the economy, society, its people, and the environment for our valued stakeholders. The textile manufacturing industry generally has to cope with and abide by stringent legal and customer compliance requirements, which present significant challenges. Gul Ahmed strives to add value and help improve towards issues of global importance related to sustainable development both locally and globally. We created a clean visual that depicted the mindset Gul Ahmed wanted to project to all its stakeholders. This report went on to be one of the top 3 best sustainability report for its design.

We celebrating making another award winning report for Haleon, Championing Celebration was the title given to this musically inspired Annual Report where we brought instruments from Pakistan and gave them an explosion of emotion through colors. The report went out to win the ICAP award for Best Annual Report.

As one of the leading consumer healthcare organizations in Pakistan, we strongly believe that while change is important, it is equally imperative to adapt to the change on the same pace. In the year 2023, Haleon Pakistan Limited witnessed changes at lightning speed, in the environment, within the company and the way it has interacted with its stakeholders. With these cues we created a report for them that speaks about Adapting to Succeed, Bonsai was used on the cover to project the detail, hard work and meticulous skill that goes into making something that stands the test of time.

If efforts are made to work passionately and strive for excellence, anyone can make an impact. From defying gravity, to making space travel a reality, the only thing that make impossible feats a possibility is the drive to go beyond expectations, and the aspiration to be bigger and better. We proudly present GSK Consumer Healthcare Pakistan Limiteds’ Annual Report for the year 2021. This report also won the prestigious ICAP Awards for Best Annual Report designs.

We present to you the Annual Report 2020 for GSK Consumer Healthcare Pakistan Limited with the mantra to go The Extra Mile in all absolutes in 2021. As they stepped in this new era with courage and growth mindset, we gave them the perfect visual story to complement their efforts to be projected to their partners, employees, board and most importantly, the investors.

This report won the ICAP award for Best Annual Report Design.