HBL PSL 7 – Haris Rauf

For the Multan Sultans PSL campaign, we created #SultanaAgayya, an official team anthem designed to capture the passion, pride, and energy of one of Pakistan’s most exciting cricket franchises. The project brought together sport, music, and fan culture to create a rallying cry that supporters could proudly call their own. Featuring vocals by Adnan Dhool and Quratulain Baloch, with music composed by Adnan Dhool, Rabi Ahmed (Soch The Band), and Xulfi, the anthem combined powerful vocals with an energetic sound that reflected the spirit of the team and its fans.

For Samsung Twin Cooling Plus, our role was to localize an existing international campaign for the Pakistani market. The objective was to ensure the communication felt culturally relevant while maintaining the product’s premium positioning and core message.

To commemorate Pakistan’s 70th Independence Day, UBL launched Rahbar-e-Taraqqi-o-Kamal, a patriotic musical film celebrating the people, achievements, and milestones that have shaped the nation’s journey. As a continuation of UBL’s broader Rahbar-e-Taraqqi-o-Kamal platform, the campaign paid tribute to the icons, innovators, and visionaries who continue to inspire progress and define Pakistan’s identity.

For HBL PSL 7, we created the official teaser and trailer to unveil the season’s slogan, building anticipation ahead of the tournament and setting the tone for the excitement to come.

Great customer experiences don’t end when a product is purchased; they begin there. For Samsung Smart Care, we developed a campaign that celebrated the people behind the service, highlighting the dedication, expertise, and support that help customers get the most from their Samsung products. The film focused on the relationship between Samsung and its customers, showcasing how Smart Care transforms service interactions into meaningful experiences built on trust and reliability.

As the official brand partner of Islamabad United during PSL 6, Sabroso wanted to celebrate the passion of cricket through a campaign that felt as exciting as the game itself. The objective was to connect the energy of the players with the brand’s diverse food range, creating a visual experience that resonated with fans throughout the tournament.

Mosquitoes are a part of everyday life, but so is the frustration they bring. From interrupted conversations and sleepless nights to constant distractions, their presence affects the moments people enjoy most. For MOSPEL, we developed a campaign around a simple yet powerful promise: “Machar Aap Se Duur.” The idea was to transform a common everyday annoyance into an engaging visual and auditory experience that audiences could instantly relate to.

Life moves fast, and somewhere between routines and responsibilities, we often forget to make time for fun. Lush Open Up Fun was created as an invitation to pause, let go, and embrace the moments that bring energy, laughter, and spontaneity into everyday life. Built around a vibrant and youthful spirit, the campaign transformed a simple brand message into an experience that felt playful, expressive, and full of personality.

Every season begins with a new identity, and the official kit reveal is the first glimpse fans get of what’s to come. For Islamabad United, we created a cinematic kit launch film designed to build anticipation and celebrate the pride of representing one of the PSL’s most successful franchises.

For HBL PSL, we created a story-driven film inspired by the remarkable journey of Shahnawaz Dahani. From the dusty grounds of a small village in Sindh to becoming one of Pakistan’s most recognizable fast bowlers, the campaign celebrated the determination and belief required to turn dreams into reality. The film positioned Dahani as a symbol of perseverance, proving that talent, hard work, and passion can overcome even the toughest circumstances.

For HBL PSL, we created a story-driven film inspired by the extraordinary rise of Haris Rauf. From a working-class family in Rawalpindi to becoming one of Pakistan’s most feared fast bowlers, the campaign celebrated the grit, determination, and belief that transformed an ordinary young man into an international cricket star. The film served as a reminder that talent can emerge from anywhere when passion is matched with relentless hard work.

For Gillette Blue 3, we created a high-energy campaign featuring some of Pakistan’s most popular cricketers. Built around a 10-second countdown, the film transformed a simple shaving routine into an entertaining challenge that showcased speed, confidence, and performance.

Some of life’s most meaningful moments happen around the table a shared breakfast before a busy day, an afternoon snack with family, or a simple moment of togetherness. For Fruit Nation, we created Goodness Hamesha, a campaign built around these everyday rituals. Rather than focusing solely on the product, the story celebrated the role that freshness and quality play in bringing people closer together.

Healthcare can often feel fragmented, with patients navigating between clinics, pharmacies, labs, and specialists. EHAD vision was to simplify this journey by bringing essential healthcare services together under one trusted ecosystem.

To communicate this value proposition, we developed an awareness campaign centred around the idea of “All-in-One Healthcare”, demonstrating how EHAD seamlessly connects Clinic, Pharmacy, Lab, and Telemedicine services through a single platform.

Food has the power to transport us beyond borders, introducing new flavors, cultures, and experiences with every meal. For Chatkhaar, we created a campaign that celebrated this spirit of culinary exploration, positioning the brand as a gateway to global tastes from the comfort of home.

Inspired by the idea of “The World on Your Table,” the campaign showcased Chatkhaar’s gourmet range as more than a collection of sauces and condiments; it became an invitation to discover new possibilities in everyday cooking.